It's Not How Good You Are, It's How Good You Want To Be
By: Arden, Paul (Author).
Phaidon Press Ltd. Published: 00/05/2003. Audience Guide: General (US: Trade).
Paperback. Sourced from NZ.
"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life.
This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. Item Details
ISBN10/13: 0714843377/9780714843377
TITLE: It's Not How Good You Are, It's How Good You Want To Be
CONTRIBUTORS: Arden, Paul (Author)
EDITION: New title
IMPRINT: Phaidon Press Ltd
PUBLISHER: Phaidon Press Ltd
FORMAT: Paperback
PUBLICATION DATE: 00/05/2003
SUBJECT: Business, Industry & Management, Self Help & Practical Interest, Media & Advertising, Career & Vocational
DIMENSIONS (Width x Height): 120mm x 178mm (Spine: 13mm)
PAGES: 128
AUDIENCE GUIDE: General (US: Trade)
ILLUSTRATIONS: 40 illustrations, (some colour )
CONTENTS: The book is divided into chapters/sections: The Fundamentals If You Can't Solve a Problem It's Because You Are Playing By the Rules Give Yourself Some Spin And Now for a Commercial Break You Don't Have to be Creative to be Creative New Business Final Thoughts Credits and Acknowledgements
|
