When it comes to choosing winning stocks, there's simply no substitute for understanding the company: its strengths, weaknesses, business model, growth prospects, and true financial results. You could rely on Wall Street analysts to do this analysis for you, if you trusted them! Fortunately, there's a better alternative: do it yourself. Sounds too difficult or time-consuming? Not anymore! MSN Money columnist Harry Domash has identified shortcuts that streamline the entire research process, helping you consistently uncover the companies that offer the best prospects for stock growth and stocks to avoid like the plague. You'll find these powerful new shortcuts in only one place: the newest edition of the best-selling stock-picker's guide, Fire Your Stock Analyst. Domash reveals how to quickly assess every issue that drives stock performance, on and off the balance sheet. He presents step-by-step strategies for both value and growth-oriented investors, new examples drawn from today's markets, and a completely updated set of tools and free online resources. Along the way, Domash makes advanced analysis easier than it's ever been, presents new ways of quantifying stock risk, and covers issues most books simply ignore, including how to set your own target prices, and most important, when to sell.