Show Sold Separately : Promos, Spoilers, and Other Media Paratexts
By: Gray, Jonathan (Author).
New York University Press. Published: 25/02/2010. Audience Guide: Professional & Vocational.
Hardback. Sourced from U.S.A.
"Show Sold Separately may rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchises as profoundly as Tony Bennett and Janet Woollcott's Bond and Beyond did for a previous generation. Gray, who has long established himself in the top ranks of contemporary scholars of popular culture, writes with particularity about these varied media properties and their paratexts, yet also writes with a theoretical sophistication which feels effortless." Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide Item Details
ISBN10/13: 0814731945/9780814731949
TITLE: Show Sold Separately
CONTRIBUTORS: Gray, Jonathan (Author)
IMPRINT: New York University Press
PUBLISHER: New York University Press
FORMAT: Hardback
PUBLICATION DATE: 25/02/2010
SUBJECT: Education / Reference, Education / Reference, Film, Television & Video, Communication Studies, Communication Studies, Theory & Critism
PAGES: 256
AUDIENCE GUIDE: Professional & Vocational
ILLUSTRATIONS: 19 illustrations
CONTENTS: Acknowledgments vi; Introduction: Film, Television, and Off-Screen Studies 1; 1. From Spoilers to Spinoffs: A Theory of Paratexts 39; 2. Coming Soon! Hype, Intros, and Textual Beginnings 64; 3. Bonus Materials: Digital Auras and Authors 107; 4. Under a Long Shadow: Sequels, Prequels, Pre-Texts, and Intertexts 153; 5. Spoiled and Mashed Up: Viewer-Created Paratexts 188; 6. In the World, Just Off Screen: Toys and Games 230; Conclusion: "In the DNA": Creating Across Paratexts 272; Notes 291; Index 000; About the Author 319
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