Wallace, Margot - Consumer Research For Museum Marketers

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Consumer Research For Museum Marketers : Audience Insights Money Can't Buy  

 

By: Wallace, Margot (Author).  AltaMira Press,U.S.. Published: 28/12/2009. Audience Guide: Professional & Vocational.
Hardback. Sourced from U.S.A.

 

Full item details here.

 

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

Item Details

ISBN10/13: 0759118086/9780759118089
TITLE: Consumer Research for Museum Marketers
CONTRIBUTORS: Wallace, Margot (Author)
IMPRINT: AltaMira Press,U.S.
PUBLISHER: AltaMira Press,U.S.
FORMAT: Hardback
PUBLICATION DATE: 28/12/2009
SUBJECT: Business, Industry & Management, Education / Reference, Market Research, Museums & Museology
DIMENSIONS (Width x Height): 152mm x 229mm
PAGES: 160
AUDIENCE GUIDE: Professional & Vocational

 

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