Facebook Era : Tapping Online Social Networks to Market, Sell, and Innovate
By: Shih, Clara C. (Author).
Pearson Education (US). Published: 28/08/2010. Audience Guide: Tertiary Education (US: College).
Paperback. Sourced from NZ.
Written by entrepreneur and speaker Clara Shih, who created the first business application on Facebook, The Facebook Era is a bestselling book about how companies can market, innovate, and grow their business on social networking sites like Facebook, Twitter, and LinkedIn. It has been featured in top publications including The New York Times and is being used as a marketing textbook at academic institutions around the world including Harvard Business School. The Facebook Era explains the new consumer and buyer psychology behind Facebook and what it means for companies across their marketing, sales, customer service, recruiting, and R&D efforts. It includes a step-by-step guide for how everyone from the CEO down to the entry-level information worker can take steps to adapt and succeed in this new era. The 2nd Edition includes expanded coverage of Twitter and LinkedIn, dozens of new case studies, exclusive guest content provided by key industry thought leaders such as Charlene Li and Don Tapscott, as well as actionable takeaways and "to-do" lists at the end of every chapter. Author Clara Shih was named by Fast Company as one of the Most Influential Women in Technology in 2010. Item Details
ISBN10/13: 0137085125/9780137085125
TITLE: Facebook Era, The
CONTRIBUTORS: Shih, Clara C. (Author)
EDITION: 2nd Revised edition
IMPRINT: Prentice Hall
PUBLISHER: Pearson Education (US)
FORMAT: Paperback
PUBLICATION DATE: 28/08/2010
SUBJECT: Computers/Internet, Internet
DIMENSIONS (Width x Height): 152mm x 229mm
PAGES: 304
AUDIENCE GUIDE: Tertiary Education (US: College)
ILLUSTRATIONS: Illustrations
CONTENTS: Foreword by Don Tapscott Introduction PART I. What is Social Networking and Why Does it Matter for Business 1. The Fourth Revolution 2. Establishing New Social Norms 3. Redefining Social Capital and Relationships PART II. Transforming the Way We Do Business 4. Sales 5. Customer Service and Support 6. Marketing 7. Innovation and Collaboration 8. Recruiting and Human Resource Management 9. Develop a Plan 10. Build and Manage Relationships 11. Engage Your Customers with Facebook Pages and Groups 12. Get Your Message Across (Facebook Advertising) 13. Advice for Small Business 14. Advice for Nonprofits 15. Corporate Governance and Strategy 16. The Future of Social Business
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