In this guide, TypePad expert Scott McNulty starts by helping readers figure out which version of TypePad is best for them (TypePad Micro, TypePad Pro, or TypePad Motion), and then walks readers through the entire process: naming the blog, applying the right settings, understanding the TypePad dashboard, choosing and customizing themes, finding and applying widgets, and more. He also dives into the anatomy of a great blog post, adding media, leveraging the TypePad community, attracting and maintaining an audience, where to go for inspiration, and more. By the end of this very approachable book, readers will be confident on how to get up and running and will also have solid guidance on developing a compelling voice on the Web. Any Blogger who is looking for a rock-solid platform to host a blog for business purposes, or smaller companies that want a blog but can't invest in an IT team, will benefit from this book.