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Understanding Emerging Markets : China and India
By: Enderwick, Peter (Author).
Taylor & Francis Ltd. Published: 01/05/2007. Audience Guide: Undergraduate, Postgraduate, Research & Scholarly, Professional & Vocational.
Paperback. Sourced from NZ.
Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters on: the nature of emerging markets; market development; integrating Ems in the global economy; and, implications for business strategy. Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography. Item Details
ISBN10/13: 041537085X/9780415370851
TITLE: Understanding Emerging Markets
CONTRIBUTORS: Enderwick, Peter (Author)
EDITION: New edition
IMPRINT: Routledge
PUBLISHER: Taylor & Francis Ltd
FORMAT: Paperback
PUBLICATION DATE: 01/05/2007
SUBJECT: Business, Industry & Management, Economics, Investment & Securities
DIMENSIONS (Width x Height): 156mm x 234mm
PAGES: 224
AUDIENCE GUIDE: Undergraduate, Postgraduate, Research & Scholarly, Professional & Vocational
ILLUSTRATIONS: 10 black & white tables, 20 black & white line drawings
CONTENTS: Introduction The nature of emerging markets Entering emerging markets Market development The challenges of emerging markets Integrating Ems in the global economy Implications for business strategy Conclusions
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